Wednesday, May 28, 2014

Pantene Expert collection AgeDefy Advanced thickening treatment review

I have very thin hair so any thickening or volumizing product is always welcomed. I think it is a new product, I haven’t seen it before in our drugstore so of course I decided to give it a go. It cost 9,99€ for 125 ml.

Claims: “within one week there is less hair in your brush, as hair is becoming less prone to breakage, hair has more texture and is less limp, hair is easier to manage. In one month hair is suppler (all compared to untreated hair).
AgeDefy Advanced Thickening treatment provides thickness to existing hair strands. The formula, containing vitamin B3, panthenol and caffeine, helps your hair become suppler in one month.
Thickens existing hair so it's like you have up to 6,500 more hair strands” (from the information and instruction guide included in the box).

Application (also from the instruction material): “apply once a day, every day, to the wet or dry hair, do not rinse, style as normal. While standing in front of mirror part your hair in lines and spray the product 3 times along each of them. To cover all the scalp approximately 15 pumps are needed. Massage the scalp for about a minute to spread the product evenly”.
I followed the instructions and applied the treatment as mentioned here above. I tried applying it both ways, into the wet hair as well as in dry, already styled, hair (2nd and 3rd day hair). I used up the whole bottle (picture was taken just when I bought it).

Pantene Expert collection AgeDefy Advanced thickening treatment

Texture: in the bottle it looked like the gel, it moved little bit when you moved the bottle. However when you sprayed it (or rather squirted it as the product comes out only through one hole) it was a liquid slightly thicker than the water. After I massaged it into the scalp, hair became thicker; it definitely added some texture to it. It looked bigger/more voluminous and not as sticky as it usually is after volumizing styling powder.
I’ve noticed that if the product got on the hair it looked little bit greasy so accurate application at the roots of hair is important.

Smell: it smells a lot like alcohol (first ingredient) and little bit like flowers, it reminds me traditional Eau de Cologne. When I applied it on the scalp, the smell didn’t linger too much so all in all the smell is ok for me.

Final verdict: I’ve been using this product for almost 2 months, not every day, rather 2nd and 3rd day (after hair wash day). It instantly adds volume without making it sticky but you have to be careful to apply it at the roots. The claim that it thickens the hair so it’s like to have 6500 more hair strands is questionable. On average, there are 100-140 000 strands of hair on the scalp so to realize that it feels like 6500 more strands (6% more) is very difficult. Therefore I’m not going to tell you that I agree or not with the claim. I can see the product adds the texture to the hair and makes it more voluminous but it is instantaneous. If I wash my hair and don’t apply it, the volume is not there for me.
Would I repurchase it? For now, no, I still have volumizing styling powder so I don’t need to buy volumizing/texturizing product but maybe in the future I will, at the end it wasn’t a bad product at all.